Young people are not uninterested in the world; the places where they encounter news were never designed to help them understand it. Social platforms optimized for attention and advertising have unbundled the newspaper into feeds, leaving many 18-to-30-year-olds overwhelmed, distrustful, and often unable to name the sources shaping their view. Jack Brewster, a former Forbes journalist and founder of Newsreel, argues that the response is not to abandon quality journalism but to borrow the engagement mechanics of social media, apply them to journalist-produced news, and rebuild a daily habit through streaks, quizzes, and shared classroom use. The stakes are not just media consumption, but whether a generation can participate as informed citizens.

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Khudania Ajay (KAJ) is an independent journalist with 20+ years of experienceacross CNBC India, Reuters and Press Trust of India.
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