Why Most Wineries Are Growing The Wrong Audience Online (Ep.11)
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Why Most Wineries Are Growing The Wrong Audience Online (Ep.11)
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Most wineries think they have an audience growth problem.
In reality, many are simply attracting the wrong people.
In this episode, Chloe Thomas explores why traditional winery marketing strategies — especially discount-driven email capture — often fail to create long-term customer relationships.
She breaks down a more modern approach to winery audience growth using lead magnets, Meta lead generation ads, Instagram keyword automation, and email nurturing systems designed to attract more aligned wine consumers.
This episode explores:
• Why discounts don’t always build loyalty
• The difference between attention and alignment
• How wineries can attract higher-quality audiences online
• Lead magnet strategies for wine brands
• Instagram automation and audience nurturing
• Why email marketing still matters more than ever
• Building long-term direct relationships with wine consumers
🎥 Watch on YouTube:
https://youtu.be/iupGRG-SkEU
🍷 ABOUT VINUM VITA PARTNERS
We help wineries and beverage brands grow their online presence through modern marketing, storytelling, content strategy, and audience development.
🌐 https://vinum-vita.com/