Marketing has a plan built around lead volume, sales has one built around close rate, and customer success has one built around retention, and the three leaders never sat down to build those plans together, even though each one depends on the others.

• Why plans built inside each function can hit every target and still miss the growth plan, and what research published in Harvard Business Review found when it studied 95 cross-functional teams
• The six parts of a brief to send 48 hours before a session, from the objective to the assumptions nobody has tested
• How to run the session well, with respectful disagreement, time boxes and small breakouts, and what research on devil's advocate and genuine dissent means for your meetings
• Why working across functions is a skill, and how to run three to five practice rounds with an after action review after each one
• One thing to try this week: pick one objective or problem that crosses two or more functions, send the leaders involved a one-page brief 48 hours ahead, and book 60 minutes to work on it together

About UNLEASHED: UNLEASHED is the podcast from LoyaltyOps for leaders building businesses that last in a decade no one is prepared for. Host Mickey Anderson talks with leaders about what they are building, the decisions behind it, and what they are betting on next, and in solo episodes she takes one problem from inside growing organizations and shows what to do about it.

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