Why Most Business Books Never Grow the Business
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Why Most Business Books Never Grow the Business
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Most experts treat their book as something to promote. Kory Kirby — a publishing strategist who's taken 100+ books across the finish line — treats it as a product to design first.
We get into why product comes before promotion in the four P's, the "five parts of you" system that turns a book into consulting conversations, and why price and placement (boardroom-only distribution, $300 direct-sold editions) can matter far more than copies sold.
Connect with Kory Kirby: https://www.linkedin.com/in/korykirby/
beehivebookmarketing.com
Chapters:
00:00 — Meet Kory: 113 books, a decade in
01:33 — What separates a book that works from one that doesn't
03:58 — Why Pressed is a product-first book
04:33 — The four P's — and the one everyone skips
06:38 — What actually makes a book a good product
08:34 — The five parts of you: brand → content → platform → conversations → offer
10:42 — When the reason to write a book is too shallow
11:58 — Why the author now matters more than the book
14:51 — The book game is a long, slow churn
15:53 — Originality and cover design in a sea of AI
17:07 — Price: $25 on Amazon vs. $350 direct
19:01 — Placement: the books you can't buy anywhere
20:28 — Where to find Kory
#bookmarketing #businessbooks #authority