Chris Cooper argues that as AI-generated video, voice, text, and images become harder to detect, people grow more suspicious of anything delivered through screens and phones, making real human interaction increasingly valuable. Citing a 2026 CIRA report that 53% of Canadians have been exposed to deepfakes and 16% have accidentally liked or shared fake content, he explains how distrust and growing isolation raise the premium customers will pay for accountable, in-person help. He introduces the “hands test” (would you trust this person with your body, home, family, or money?) and highlights areas where presence changes outcomes: healthcare and touch professions, trades and home safety, financial planning and legal/accounting reassurance, childcare/coaching/teaching, and gyms where retention depends on coaching relationships, not programming. He advises businesses to automate back-office tasks but protect trust touchpoints, make the human element visible, and price accordingly.

00:00 Sick Of Bots

01:28 AI Tells Disappear

02:13 Deepfakes Breed Distrust

03:54 Isolation Raises Premium

05:10 The Hands Test

06:14 Body Care Wins

07:40 Trades And Safety

08:38 Money Needs Trust

11:13 Family And Coaching

12:35 Gyms Need Humans

15:46 Price The Premium

16:19 Protect Trust Touchpoints

18:09 Make Humans Visible

18:39 Career Paths By Hands

19:23 Weekly Trust Audit

20:13 Closing Thoughts

Connect with Chris Cooper:

Website - https://businessisgood.com/