Why Having the Best Products Isn't Enough
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Why Having the Best Products Isn't Enough
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Having the best product on the market doesn't guarantee sales. In this episode, Kirby talks with Jen Roth, CEO of Blue Sparq Marketing, about an effective marketing strategy for manufacturers. Jen explains the full-funnel demand generation approach her team uses with manufacturing clients, why voice-of-customer research uncovers what really wins deals, how AI is reshaping search behavior, and why aligning sales and marketing around a shared strategy is the key to predictable, sustainable growth. If your manufacturing company has a great product but inconsistent results, this conversation offers a practical roadmap for closing the awareness gap!
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Links:
Attend a Community Group: https://www.mfrall.com/community/
Listen on Spotify: https://open.spotify.com/show/5orRRXkVgAkbAeUuCj1dP5
Listen on Apple: https://podcasts.apple.com/us/podcast/how-manufacturers-improve/id1677078610