Why Growth Requires Discomfort with FC Cincinnati President/Co-CEO Jeff Berding
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Why Growth Requires Discomfort with FC Cincinnati President/Co-CEO Jeff Berding
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Every big idea starts with a leap, but no one brings it to life alone. FC Cincinnati President and Co-CEO Jeff Berding shares the leadership lessons behind building a Major League Soccer franchise from the ground up.
A first-generation college graduate and fifth-generation Cincinnatian, Berding discusses the mentors who shaped him, the importance of embracing discomfort and why earning trust is essential when leading change.
From attracting investors to partnering with West End residents, Berding offers practical insights on building buy-in, bringing people together and creating something bigger than yourself.
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Welcome to Bearcats Mean Business, the official podcast of the University of Cincinnati’s Carl H. Lindner College of Business, where inspiring career stories, honest lessons and fresh business perspectives from the people building impact in the real world come together.