Most agencies don’t fail because of bad marketing.

They fail because their systems, positioning, and sales processes are broken.

In this episode of The Takeover, we sit down with Alisha Conlin-Hurd to talk about what’s actually working in today’s agency landscape, from paid ads and funnel strategy to sales psychology, niche selection, and scaling without burning out.

Alisha shares how she went from cold calling and telco sales to launching hundreds of funnels across 120+ niches, building a 7-figure agency, and coaching agency owners around the world.

Keynotes & Chapter Markers

• 00:18 – Alisha’s journey from cold calling to entrepreneurship
• 05:22 – Using sales feedback loops to improve marketing performance
• 08:41 – How to increase show-up rates before the sales call
• 17:56 – Building winning ad angles and creative systems
• 29:34 – The scaling mistakes keeping agencies stuck
• 38:55 – Redefining success, impact, and the next chapter of growth

Connect with Alisha:

LinkedIn: https://www.linkedin.com/in/alishaconlinhurd/
Website: https://www.persuasionexperience.com

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover