Why Great Marketing Ideas Die in Conference Rooms with Robyn Parks, Verizon
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Why Great Marketing Ideas Die in Conference Rooms with Robyn Parks, Verizon
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What happens to bold marketing ideas once they enter a big company?
Usually… a committee happens.
In this episode of Marketing Mischief & Mayhem, Russell Quinan talks with Robyn Parks, a marketing leader who has spent nearly twenty years inside Verizon — one of the most complex marketing environments in the world.
They explore what it really takes to build brands at massive scale while navigating:
• endless stakeholders
• data overload
• AI disruption
• and the constant tension between creativity and accountability
Along the way they discuss why:
Committees often turn bold ideas into camels
Hyper-personalization can quietly weaken brands
Data should guide creativity — but never replace taste
AI may transform marketing, but humans still define meaning
This is the kind of conversation marketers usually have after the meeting ends and the doors close.
Smart. Honest. Occasionally mischievous.
Welcome to Marketing Mischief & Mayhem.