Why Great Marketing Fails: The Tech Behind Growth with Bryce Drawe
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Why Great Marketing Fails: The Tech Behind Growth with Bryce Drawe
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Marketing makes a promise. Your website and systems have to deliver on it.
In this episode, Mike Schmutz and DataXGrowth COO Bryce Drawe explore the connection between marketing and Growth Tech: the websites, data, workflows, and technical execution that help turn customer interest into business outcomes.
They discuss how a campaign can look successful while slow landing pages, lost lead-source data, or weak follow-up undermine the result. The conversation covers measurement before optimization, a shared brief for marketing and development, and a practical cycle of diagnosing, building, measuring, and improving.
For founders, marketers, and operators, this is a look at what needs to work behind the campaign.
Follow Growth IRL for practical conversations about growing yourself, your team, and your business.
Learn more: https://dataxgrowth.com