Most economists focus on Gross Domestic Product (GDP), but Tom and Alan argue that staring at GDP is like trying to drive a car by looking only at the odometer—it tells you how far you’ve gone, not where you’re going. In this episode, we dive into Gross Output (GO), the $42 trillion "dark matter" economy that represents the B2B supply chain and transacts at double the volume of the consumer market. We explain how the "Purchase Order" as the atomic unit of economic activity, transforming potential demand into kinetic energy that moves the physical world. You'll also learn about the "Bullwhip Effect" through the infamous Volvo green car story and why procurement must transition from being a "cost center" to a team of "capital allocators". Join us on the latest episode of Rebuild Procurement as we discuss this and much more!

#GDP #GrossOutput #Procurement #SupplyChain #Macroeconomics #CapitalAllocation #Economy2026 #BullwhipEffect #B2B #BusinessStrategy #RebuildProcurement #TomFinn #AlanVeeck #PurchasingPower

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Apple Podcasts
podcasts.apple.com/us/podcast/rebuild-procurement-podcast/id1768130877

Amazon Music
music.amazon.com/podcasts/4269f220-cf02-42d6-8ddf-4a8f10274d3f/rebuild-procurement-podcast

Spotify
open.spotify.com/show/0WfZWoXNpyYr7raEgdUXrN