Why Delusional People Win
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Why Delusional People Win
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概要
Ben and Wade unpack one of the most misunderstood words in business and make the case that the best salespeople, entrepreneurs, and leaders are not just optimistic, they are delusional. In a good way. This episode is a follow up to their New Doors framework and digs into why the ability to hold false beliefs about reality despite evidence to the contrary is one of the most powerful sales and marketing weapons a small business owner can develop.
They share real stories from the early days of building their companies, including moving furniture on zero sleep, delivering pool floats back to angry customers, and launching businesses at the worst possible time. They also tie in examples from some of the most delusional companies in history and what those stories have to do with your B2C sales strategy today.
This episode is honest, funny, and genuinely useful for any business owner or sales leader who has started to call themselves a realist and quietly stopped swinging for the fences.
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