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Why Dealership Marketing Isn't Working with Kate Beirowski

Why Dealership Marketing Isn't Working with Kate Beirowski

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概要
 In this episode of *What the Fixed Ops?!, hosts Russell B. Hill and Charity Dunning welcome back Kate Beirowski, VP of Sales at Dealer Image Pro, for an insightful conversation about automotive merchandising, dealership marketing, vehicle photography, sales leadership, and the evolving role of women in the automotive industry.

With nearly 15 years of experience in automotive, Kate shares her journey through fixed operations, automotive technology, sales, and leadership. She discusses her transition to Dealer Image Pro, the company's acquisition by PBS Systems, and how effective vehicle merchandising can help dealerships improve their time-to-sale by 5–6 days. She also explains why strong products, genuine relationships, and a willingness to solve dealership problems are essential to long-term success.

Kate also opens up about her personal and professional growth, sharing her experiences speaking at Women in Automotive, overcoming obstacles, building successful sales teams, and earning opportunities in an industry that hasn't always been easy for women to navigate. She discusses her upcoming NADA workshop and why dealerships should take a closer look at how their marketing investments are being used.

We talk about:
  • Why dealership marketing isn't working and why the problem may not be your advertising budget
  • How professional vehicle photography and automotive merchandising help dealerships sell cars faster
  • Improving dealership time-to-sale through better inventory presentation and online merchandising
  • Why dealerships should treat their websites like their physical showrooms
  • How automation and digital advertising can waste money when vehicle listings lack quality photos

Kate also shares practical advice for dealership leaders, including the importance of asking for opportunities, hiring adaptable salespeople, encouraging independent decision-making, and focusing on actions rather than promises. Whether you're investing in dealership marketing, looking to improve used car merchandising, managing a sales team, or trying to create a better online customer experience, this episode offers actionable insights into making your dealership stand out.

Whether you're a dealer principal, general manager, marketing director, fixed operations director, used car manager, automotive vendor, or industry professional, this episode explores how better merchandising, stronger leadership, and smarter marketing strategies can help dealerships improve performance and drive results.

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YouTube: https://www.youtube.com/@fixedopsmarketing?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

Get watch and listen links, full episodes, and Shorts:

https://www.fixedopsmarketing.com/wtf/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

Join Managing Partner and Host Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in What the Fixed Ops?!

Don't forget to send us a message here!

https://www.fixedopsmarketing.com/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf

#Podcast #Automotive #FixedOperations #CustomerRetention #RecallMasters #DealershipManagement #AutomotiveIndustry #WomenInAutomotive
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