Why Change Fails (Even When Strategy Is Right) - Episode 5
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Why Change Fails (Even When Strategy Is Right) - Episode 5
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Most change initiatives don’t fail because of bad strategy.
They fail because people don’t feel the change.
A new system is rolled out.
A new process is introduced.
A new direction is announced.
Everything looks right on paper.
But behavior doesn’t move.
In this episode of The Culture Margin, Vikram Khanna connects two powerful ideas—Self-Determination Theory and the change framework from Switch: How to Change Things When Change Is Hard—to explain why most organizations struggle to make change stick.
Because change is not a communication problem.
It’s a motivation problem.
This episode breaks down:
• Why autonomy, competence, and relatedness drive real behavior change
• Why most change efforts fail at the emotional level, not the strategic level
• The gap between “explaining change” and “enabling change”
• How culture reacts when change feels imposed, risky, or misaligned
• What leaders must design differently to move from compliance to ownership
If you’re leading transformation, driving performance, or trying to shift behavior inside your organization—this episode will change how you approach change itself.
Because culture doesn’t shift when people understand change.
It shifts when people feel safe, capable, and involved in it.