『Why CTV Doesn’t Need More Middlemen with Philip Inghelbrecht of Tatari』のカバーアート

Why CTV Doesn’t Need More Middlemen with Philip Inghelbrecht of Tatari

Why CTV Doesn’t Need More Middlemen with Philip Inghelbrecht of Tatari

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概要
 AdTechGod sits down with Philip Inghelbrecht, CEO and Co-Founder of Tatari, to explore the future of connected TV (CTV), programmatic advertising, and AI-powered media buying. Philip shares how Tatari is transforming television advertising through direct publisher integrations, smarter measurement, and AI-driven optimization with Upstream and Tatari Max. They also discuss performance TV, brand building, and why traditional DSP models may face serious challenges. Takeaways Rethinking Programmatic TV: Philip explains why traditional programmatic infrastructure may not be the best fit for connected TV advertising. The Power of Direct Publisher Connections: Tatari's Upstream platform helps advertisers access premium CTV inventory while reducing intermediaries and associated fees. AI-Powered Advertising: Tatari Max uses first-party data and AI-driven decisioning to improve media buying efficiency and campaign performance. Beyond Performance TV: Philip emphasizes why advertisers should balance measurable conversions with brand awareness and long-term growth. The Future of DSPs: Philip shares his bearish outlook on traditional DSP models in CTV, citing rising computational costs and infrastructure challenges. The Next Evolution of TV Advertising: Tatari is exploring ways to make its technology more modular and accessible across the advertising ecosystem. Chapters00:00 Introduction to the AdTechGod Podcast00:13 Meet Philip Inghelbrecht, CEO & Co-Founder of Tatari02:18 From Google and TrueCar to Building Tatari06:46 How Tatari Changed TV Advertising Measurement08:37 Why Traditional Programmatic Infrastructure Falls Short10:48 Inside Upstream and Direct Publisher Integrations13:23 Premium CTV Inventory and Benefits for Advertisers15:34 How Tatari Uses AI and First-Party Data18:06 Introducing Tatari Max and AI-Powered Optimization21:28 Performance TV vs. Brand Awareness25:10 The Challenges of TV Performance Measurement26:35 The Future of CTV and Tatari's Technology28:27 Bullish or Bearish: Traditional DSPs in CTV30:02 Final Thoughts and Closing Learn more about your ad choices. Visit megaphone.fm/adchoices
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