➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage Book

Do buyers purchase businesses based on the numbers—or the story behind the numbers?

In this episode, I explain why your business story may be one of the most valuable assets you own when preparing to sell your company.

Too many business owners assume financial statements alone will convince a buyer. In reality, buyers are human. They're naturally drawn to compelling stories that help them imagine themselves becoming the next successful owner.

I'll explain why storytelling is wired into the human brain, how a well-crafted business story builds trust and increases perceived value, and why every seller should create an offering summary (sometimes called a Confidential Information Memorandum or CIM) that brings their business to life.

You'll also learn a simple framework for organizing your business story, including how to present your systems, your team, your track record, and the future opportunities that allow a buyer to become the hero of the next chapter.

If you're thinking about selling your business—or simply want to understand what makes a business more attractive to buyers—this episode is an essential listen.

• Why every business needs a compelling business story
• How storytelling influences buyer psychology
• Why facts alone rarely persuade buyers
• What belongs in an effective offering summary
• How to structure your business story so buyers see opportunity
• Why systems, teamwork, and track record are the foundation of a valuable business

Whether you're preparing to sell next year or a decade from now, learning to tell your business story could significantly increase the value buyers place on your business.

➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage Book