What lure details actually make bass bite, and what should you change first when your bait is getting ignored? This episode breaks down the factors bass actually respond to, including retrieve speed, fall rate, action, profile, color and contrast, sound, vibration, scent, taste, and how those priorities change with conditions and fishing pressure.

Mark Sexton, Director of Fish Science and Product Testing at Pure Fishing, has spent nearly 30 years studying bass behavior and testing lures in the lab and on the water. He shares what their testing says anglers tend to overthink, what bass notice far more than we realize, and how to use that information to catch more fish.

You’ll learn:

• Why lure eyes and extreme cosmetic detail can matter far less than anglers think
• Why green pumpkin works and why contrast may matter more than exact color
• How retrieve speed, fall rate, profile, and erratic action change bass behavior
• How bass use sight, smell, taste, sound, and their lateral line to evaluate a lure
• What to change when bass follow a jighead minnow but refuse to eat it
• How quickly bass can reject a lure after tasting it
• How long bass may remember a lure after a negative experience
• Why some weird looking baits trigger fish better than realistic ones
• Why artificial lures can sometimes outperform live bait
• What decades of lure testing reveal about the details that actually get bites

Watch the full video podcast on YouTube: ⁠https://www.youtube.com/playlist?list=PLLJHIrTVplvfzK7I8FEog0BXmrt83Yc3T⁠

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Apple: ⁠https://podcasts.apple.com/us/podcast/catch-more-bass/id1842586566⁠Spotify: ⁠https://open.spotify.com/show/2QGQyLEtWoErDF6vD7igy3⁠