Online shopping is booming, but physical stores are far from dead. So why are brands that started online investing in bricks-and-mortar stores, and what does the rise of Gen Z shopping in-store tell us about the future of retail?

In this episode of The Shopping Forecast, Catherine and Elizabeth explore why shoppers no longer think in terms of “online” and “offline”, but simply want to shop wherever is most convenient. From M&S and Lucy & Yak to the growing importance of physical stores as a “shoppable billboard”, they unpack how stores can drive online sales, build brand awareness and create a stronger connection with customers.

They also dive into the psychology of queues, using the launch of Skims’ London store to explore why Gen Z is embracing in-person shopping, delayed gratification and retail experiences. From free gifts and social connection to creating a sense of exclusivity and demand, they reveal why sometimes the queue itself can become part of the product.

Plus, they discuss Primark’s cheeky Skims response, the rapid expansion of Søstrene Grene, Olivia Attwood’s marketing power, oversized packaging, confusing vintage sizing and the things that are getting firmly put in the bin.

The Shopping Forecast is a podcast that proves shopping is about so much more than what’s in your basket.

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Find Elizabeth:

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Website: https://www.elizabethstiles.co.uk/

Podcast: The Fashion Brand Clinic https://podcasts.apple.com/gb/podcast/the-fashion-brand-clinic-podcast/id1456543176

Catherine

Instagram: https://www.instagram.com/resilientretailclub

Website: https://www.resilientretailclub.com/

Podcast: The Resilient Retail Game Plan https://www.resilientretailclub.com/podcast/