AI can help marketers work faster, but without human judgement, it can also get us to the wrong answer quicker.

Recorded backstage at The Leaders Lab, Katie Street speaks with behavioural science expert Richard Shotton about why understanding human behaviour matters more than ever in the age of AI.

They explore why people often judge creative work more harshly when they know AI was involved, the obvious signs that make AI-generated content feel lazy and why better AI tools can sometimes lead to worse work.

Richard also explains how marketers can use AI effectively while keeping the human experience, intuition and expertise that give the work its value.

In this conversation:

00:00 Why behavioural science still matters 00:21 Using behavioural biases to improve AI 01:15 Why people judge AI-made work more harshly 02:24 How to communicate the value behind AI-assisted work 04:38 Why good AI output starts with a good brief 05:21 Can better AI lead to worse work? 06:35 Will attitudes towards AI-generated content change? 07:48 The key takeaway for marketers

Subscribe to Marketing in the Madness for more honest conversations with the people shaping marketing, technology and business.

Richard Shotton https://www.linkedin.com/in/richard-shotton/

Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/