Why AI Is Failing Your Proposals — And What to Do About It (Part 1)
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If you’re using AI to write proposals and still not winning — this episode is for you. You will find out how to use AI to win, not just write.
The problem isn’t your AI tool. It isn’t your writing team. It isn’t the competition.
It’s that AI is producing proposals that look good, sound right, cover all the requirements — but score neutral. And neutral doesn’t win awards.
In this episode, Rick Porterfield — 40+ years in government contracting, helping clients win billions in federal work — breaks down the disconnect that’s costing you contracts you should be winning. And what to do about it.
In this episode:
- Why AI-generated proposal content scores neutral — and why neutral loses
- What government evaluators are actually doing when they read your proposal (it’s not what you think)
- The constraints that force evaluators to justify every score in writing — and how that affects your writing
- Why your technical proposal is evaluated — and what that means for how you structure it
- The difference between writing a proposal and building a scoring argument
- Why AI fails without a method — and what the method actually does 📚 Government Contracting Resources: Need more help? My books, field guides, and resources walk you through certifications, proposals, and building a successful government contracting strategy.
→ Explore the Resources by clicking here.
Resources to help you win government contracts including books, digital downloads, templates, checklists, and more.
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Visit WinningGovernmentContracts.com:
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- Books: Get Rick’s government contracting books on Amazon—Click Here.
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© 2026 Rick Porterfield. All rights reserved. Educational information, not legal advice or a guarantee of contract award. Always verify current solicitation requirements.