AI can automate a lot.But it still can’t replace the conversations that build trust, open doors, and move businesses forward.In this episode of WTF?, Greg Palmer of Finovate breaks down why live events still matter, how founders should think about conference ROI, and what actually gets decision-makers to pay attention in a crowded market. This is a practical conversation for founders, business owners, and strategic leaders trying to grow without losing the human edge.You’ll also hear Greg’s take on fintech investment trends, what makes a demo land, and where AI helps versus where it can quietly erode trust.Why in-person events still create outsized business opportunitiesHow founders should frame messaging around outcomes, not featuresWhat makes a 7-minute demo actually workWhy conference ROI should be measured against speed and efficiency, not just spendHow fintech funding has shifted toward more mature, battle-tested companiesWhat investors want to see now beyond a good ideaWhere AI creates real value inside financial institutionsWhy customer-facing trust still depends on human connectionIf you’re building, selling, or scaling in a noisy market, this episode will help you sharpen your message and make smarter growth decisions.For more actionable business tips watch this playlisthttps://youtube.com/playlist?list=PLYiidGpUlv1F2qvisrBy84trOZxVR-pja&si=z4exIjHdaC50vL8GConnect With WTF?Website: https://whatthefracshow.com/IG: https://www.instagram.com/whatthefracshowTT: https://www.tiktok.com/@whatthefracshowLinkedIn: https://www.linkedin.com/showcase/what-the-frac-showYouTube: https://www.youtube.com/@clevercow

0:00 - Intro & Conference Season3:35 - Greg Palmer & Finovate's Origin Story6:31 - Why Live Events Beat Digital Outreach11:02 - ROI of In-Person Events vs. Automation15:14 - How to Stand Out at a Conference20:03 - Messaging: Lead with Their Win, Not Your Features22:18 - The Discipline of a 7-Minute Demo24:26 - Founders: Go Back to Why You Started28:41 - Fintech Investment Trends & The New Wave35:54 - AI in Banking: Trust, Caution & the Human Bailout42:42 - Where to Find Greg & Finovate Fall