Today I'm talking with Tim, the founder of Saasco, about his biggest challenge: How to go-to-market. During our chat, I spot a common trap that Tim's fallen into - and it’s one that keeps many founders from hitting $10K in Monthly Recurring Revenue. Let's find out what it is and how to beat it.

Timestamps:

(00:00) What’s going to come up on my call

(01:15) 5 things to know about Tim & Saasco

(01:33) Focusing on value, not price

(03:39) Rethinking Saasco’s positioning

(07:19) The art of product sequencing

(10:21) Finding the right design partners

(13:10) Aligning business goals with customer needs

(16:04) Next steps for Tim & Saasco

(17:35) The key takeaway

Where to find Hiten

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Where to find Tim

• Twitter/X: https://x.com/timscullin

• Website: https://saasco.com/

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Disclaimer: Hiten Shah's "The Hiten Show" episodes are provided for general information purposes only and do not constitute business, financial, or other professional advice. Audience members should not act upon the content or information found here without first seeking appropriate advice from an accountant, financial planner, lawyer, or other professional.