Why does the most tempting bargain seem to be tucked away at the back of the store?

And why can the word “free” make us say yes before we’ve stopped to think?

In this episode of Business in the Brew, Dani and Si get curious about the psychology behind the prices we encounter every day- from supermarket bargains to the products we buy again and again.

With plenty of humour, surprising examples, and a few familiar shopping habits to recognize, they explore what might really be going on when a deal seems too good to miss.

Listen in, and you may never look at your shopping basket quite the same way again.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.