Who owns the product when AI decides? | Product Builders | AI-Native #3 | PRODUCT
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Who owns the product when AI decides? | Product Builders | AI-Native #3 | PRODUCT
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Design ownership isn't disappearing – it's shifting, quietly, into systems that don't wait for a review meeting. And most teams haven't decided who's supposed to catch that.
🎙️ In this session, Anna Zarudzka (co-CEO, Boldare) and Kamil Marczak (Product Designer, Boldare) explore what it actually means to own product decisions when AI is already making them.
We cover:
- Why "the model did it" isn't an accountability structure
- Where design ownership needs to sit in an AI-native team – and what happens when it sits nowhere
- How to organize decision rights before AI fills the vacuum
From roadmap prioritization to UX flows to agentic systems shipping changes on their own – this conversation asks who's actually in charge, before the first serious failure forces the question.
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