We’re living through a crisis of trust.

Trust in institutions. Trust in business. Trust in media. Trust in government. Even trust in one another. According to the latest Edelman Trust Barometer, only 54% of Americans trust business to do what is right. Just 44% trust the media. And only 39% trust government.

But perhaps the more troubling number is that 70% of people say they are hesitant or unwilling to trust someone who is different from them.

So what happens when we stop trusting our institutions and increasingly, one another?

How do you build trust in an environment where skepticism has become the default?

That’s what we explore in this episode with Amy Weisenbach, Chief Marketing Officer of The New York Times, and VEST Member Michelle Brobston, Chief Operations Officer at Hunger Free Oklahoma.

Amy has spent nearly a decade thinking about this question from inside one of the most scrutinized institutions in the world. And what she’s learned about trust applies far beyond media.

Whether you’re building a brand, leading a team, stepping into a new role, or simply trying to figure out who and what deserves your trust, this conversation will make you think differently about how trust is earned.

For our guests full bio and show notes click here.

Support the show

If you enjoy the episode share it with a friend, leave us a review and don't forget to hit the subscribe button.

If you are ready to take your career and business to the next level, apply to join our community of professional women, all eager to help you get there and stay there. Learn more at www.VESTHer.co