🥃 What actually makes a good investment property?

That was one of the big questions we unpacked on the latest episode of Whisky & Suits, where I sat down with Marc Woolfson.

Marc and I go back a long way, having worked together in property for years.

Today, Marc works across buyers advocacy and property development, helping source and structure new-build investment opportunities across South Australia, Victoria and Queensland.

And his approach to property really stood out to me.

It starts with a simple question:

Why are you investing in the first place?

Because the right property for someone chasing capital growth may be very different to the right property for an investor focused on rental yield and cash flow.

We talked about:

🏠 How to reverse-engineer a property around an investor’s goals
📊 Why data and fundamentals should drive investment decisions
💰 The importance of getting the price point right
📍 Population, infrastructure, employment diversity and owner-occupier demand
🏗️ What to consider when buying land and building a new property
🤝 Why strong relationships across builders, developers, conveyancers and finance matter
⚠️ The risks that can come with long settlement and development timelines
📈 How changing market conditions can create new opportunities
🏘️ And how a new multi-tenant property product is responding to changing rental affordability

One of my favourite parts of the conversation was the idea that property is the vehicle — not the destination.

The investment needs to fit the investor, their goals, their risk appetite and where they are in their overall wealth journey.

And in a changing market, standing still isn't the answer.

As Marc put it:

“There’s always opportunity. You’ve got to be dynamic.”

A great conversation about property, data, development and what it really takes to build an investment strategy around the individual — not just the property.

Thanks for joining us, Marc. 🥃

Watch the latest episode of Whisky & Suits on Ticker.

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