Which TV campaigns have defined the medium?

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Which TV campaigns have defined the medium?

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【Amazonプライム会員限定】今ならプレミアムプランが4か月月額99円。

10月19日まで。※適用条件あり

Campaign's TV Advertising Summit took place in September, in partnership with Netflix, Sky Media and Dailymotion, questioning how the TV ad landscape has been remodelled, and what advertisers need to do to get ahead.Brands, media owners and agencies spoke at and attended the event, which ended with a session hosted by Lindsey Clay, chief executive of the TV marketing body Thinkbox, with three panellists: Elisabetta Farroni, brand director and executive creative director at Visa; Regan Warner, executive creative director at M&C Saatchi UK; and Aidan McClure, co-founder and chief creative officer at Wonderhood Studios.This episode features a recording of the session, where the panellists take us through their top TV campaigns that have defined the medium, both from their own work and the ads they wished they made.Before the session, Campaign’s deputy media editor Shauna Lewis joins tech and multimedia editor to discuss the top takeaways from the day, including competition with Big Tech and how Sky's acquisition of ITV impacts media buying.The ads mentioned:Waitrose & Partners "The perfect gift" by Wonderhood StudiosVisa "Level up your game" by VaynerMedia EMEAThe Department for Education “Get out of the everyday. Get into teaching” by M&C Saatchi Group UKMagnum ad shows how buying copycat ice-cream can destroy a relationshipConfused.com brings familiar sayings to life through puppetryMonzo “Get busy living” by BBH LondonNike “Stairs” by Wieden & Kennedy PortlandAnthropic Super Bowl ad highlights its AI assistant ClaudeTwix "Camping" by Adam & Eve/DDBFurther reading:Netflix UK's Ed Couchman: You can build a whole media plan on SVODChannel 4 calls for 'robust scrutiny' of ITV-Sky mergerUK competition watchdog launches inquiry into Sky/ITV dealWill ITV generate enough ad revenue to earn £200m payout from Sky?'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV'I don’t think advertisers care enough yet': ITV's Kelly Williams on Meta Hosted on Acast. See acast.com/privacy for more information.

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