If your social media feed is flooded with multi-six-figure digital product launches, it can be incredibly tempting to trade live coaching for "passive" income. In this episode, Alix and Emily break down the real difference between a digital product and a coaching experience. They share strategic ways to seamlessly add a digital product into your existing business without burning yourself out—either as a lower-ticket front-end offer or an automated continuation offer for alumni.

• The Three Pillars of Client Transformation: What exactly separates a standalone digital product from a premium coaching experience? Discover the components of learning design, and find out which element is missing from most digital products.
• The Passive Income Illusion: Hear the behind-the-scenes story of an entrepreneur who built a multi-six-figure digital product business—only to do something drastic because of what was missing in her day-to-day work.
• The Hidden Digital Product Trade-Off: Swapping the mental energy of live coaching calls for a "passive" digital product might sound like a dream, but there is a common, unexpected headache that almost always replaces it.
• Strategic Funnel Placement: Ready to add a lower-ticket offer to your business? Uncover the two best places in your existing funnel to seamlessly introduce a digital product without overwhelming your current coaching clients.

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