Instagram is one piece of a marketing ecosystem. Building an entire business on a platform you don't own is a fragile plan, and this session worked through what else is available to you.

We started somewhere unexpected for a marketing conversation: business modeling. Your marketing depends on your business model, so before deciding where to put your energy, you need a clear picture of how many people you work with, what they pay you, and what you can actually deliver at each tier.

We talked through:

A simplified version of a framework I learned from Brooke Monaghan—do it yourself, do it with you, do it for you—using my dog Layla's imaginary business as the example.

Connecting the threads of marketing and choosing our channels or platforms.

Understanding where we’re “borrowing” an audience and where we have more direct contact.

Freebies or lead magnets that serve your clients and your business model.

The importance of creating consistently, not constantly.

Mentioned in this session

❋ Brooke Monaghan — the business modeling framework this session adapts, and the line resonance and readiness are two different things

❋ Business Modeling for Equity, co-facilitated with Brooke Monaghan · Fruition Growth Network

❋ Your Business Is a Puzzle — the free business strategy worksheet used as the freebie example

❋ Free resources — including Beyond the Feed, Burn the Blueprint, and the gender-neutral language tool

❋ Stephanie Ghoston Paul, on returning to your why

❋ September’s Conscious Marketing Club: reframing the niching conversation