Where Do Old Hotel Towels Go? Inside Kushel's Circular Factory
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Where Do Old Hotel Towels Go? Inside Kushel's Circular Factory
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Every year, millions of hotel towels get thrown away after just a few washes, ending up in landfills and feeding the world's textile waste crisis.
But what if those "worn out" towels could become brand-new premium products instead?
In this episode of Swiss Impact, we sit down with Jim Tichatschek, CEO of Kushel, a company built on a radical circular economy model.
Kushel takes used hotel towels that would otherwise be discarded and recycles them into high-quality, brand-new textiles, proving that waste isn't an endpoint, it's a resource.
We explore the science and logistics behind the circular process, the challenges of scaling a closed-loop textile business, and why the hospitality industry holds the key to reducing textile waste at scale.
This is what true circularity looks like, less waste, more value, and a blueprint the whole industry could adopt.
🔗 Get involved: https://www.kushel.de/en
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