When They Want to List High
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When They Want to List High
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When a seller wants to list above your recommended price, the conversation does not have to become a fight between their expectations and your expertise.
Andrew Ellis explains how agents can protect honesty, build trust, and keep the opportunity to serve. Through two seller conversations, he shows why agents should first understand how the owner sees the property, then clearly explain the market evidence, likely timeline, and risks of overpricing.
You'll learn:
- Why sellers wanting to maximize price is human
- How to discuss pricing without becoming combative
- Why honesty and rigidity are not the same
- How open communication can make a higher starting price workable
- Why agents must keep marketing after accepting a listing
In the August 2026 Central Oregon market, Andrew emphasizes that price reductions and days on market make early pricing conversations especially important.
CHAPTERS
00:00 Why sellers want to list higher
02:02 Two seller pricing conversations
03:51 Replace conflict with understanding
05:14 Build trust through honest advice
09:05 Honesty without rigidity
11:26 Pricing in the current market
Follow The Five Star Agent and share this with an agent preparing for a difficult pricing conversation.