When Optimizing Becomes the Thing You’re Optimizing For
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Krysta was walking home from the grocery store when she remembered the post. A business coach listing everything she no longer does herself on the way to $100K months: no grocery runs, because someone else handles the meal prep. No washing her own hair, because there's a weekly blowout. And there Krysta was, carrying her own bags. (Does this mean I shouldn't be going to the grocery store?) By the time she got home she had 97% of this episode — which turns out to be the point.
That Post Is a List of Preferences, Not a Blueprint
• The coach wasn't wrong, she was specific to herself. Krysta sweats too much for a blowout to last a week, so outsourcing her hair means two or three salon trips, not one.
• Krysta and Mike live in the same apartment and handle this completely differently. He's Instacart and a meal prep service. She likes the walk and the cooking.
You're Already Optimizing, You Just Chose Different Things
• She talks into her Notes app and into ChatGPT instead of typing, because she thinks faster than she types. Four-minute voice note in, structured episode out.
• A pill organizer in the bathroom cabinet so she stops asking at 1 p.m. whether she took her supplements. A coach writing workouts she could write herself.
• The line: she isn't outsourcing the thinking, she's outsourcing the friction around it. ChatGPT organizes the idea and finds the holes in it. It doesn't have the idea.
Buying Back Time Only Works If You Know What It's For
• Honestly? If the groceries had shown up at her door, some of that 45 minutes becomes email and some becomes 20 minutes on Instagram she'd count as work.
• Ask whether you dislike the activity or the decisions around it. She doesn't want to stop cooking, she wants to stop reinventing the wheel — air fryer shortcuts, the frozen aisle.
Optimize Everything and You Delete Your Own Raw Material
• Apartment to Uber to office to delivered food to laptop, repeat. Where in that day do you overhear something or watch a stranger react to something?
• Same trap in health: macros, steps, the split, the Oura ring, supplement timing — until being healthy is a second job and you're not living the life you wanted it for.
Fix Tip of the Week
Every time you catch yourself thinking "I should make this more efficient," don't change anything yet. Put it in your Notes app and answer three questions:
1. What am I actually trying to save? (time, decisions, energy, or money)
2. What would I realistically do with that saved resource?
3. Do I like any step of the thing I'm about to remove?
Run it for a week. A few will be obvious things you should have automated ages ago. A few, you'll find you actually like — and you'll only need to delegate part of it, not all of it.
This Week's Exercise
Pick the thing you keep almost outsourcing and ask what it gives you that would never show up in a time audit. The grocery store gives Krysta more than groceries. DM her @thekrystahuber with yours.
No Such Thing of the Week
There's no such thing as an optimized life if you remove all the parts of it you actually like living.
Looking for more? Check out episode 42, Use AI to Organize the Idea, Not to Come Up With It on what AI should and shouldn't be doing for you.
Follow Krysta:
@thekrystahuber
@thefitnessfyx
@thespreadmktg