When Nothing Online Is What It Seems: AI, Fraud & the Future of Trust with Shlomi Beer
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When Nothing Online Is What It Seems: AI, Fraud & the Future of Trust with Shlomi Beer
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What happens when AI makes fraud faster, cheaper, and nearly impossible to spot?
On this episode of Fractional Frequency, we’re joined by Shlomi Beer, Co-Founder & CEO of ImpersonAlly, an AI-powered cybersecurity platform helping global brands like Booking.com, Calvin Klein, Etsy, and Pandora fight impersonation fraud.
Shlomi shares what first led him to build ImpersonAlly after seeing how easily even savvy consumers could fall victim to sophisticated scams—and why impersonation fraud has become a much bigger problem than fake websites and ads.
We dive into how AI is changing the threat landscape, from highly convincing phishing attempts and fraudulent websites to deepfakes and AI-generated voices. Shlomi also explains why cybersecurity companies have to constantly reinvent themselves as attackers evolve their methods.
Beyond technology, Shlomi shares lessons from building his second company, including what he learned from his first startup, how he approaches hiring and responsibility, and why founders need to be willing to let go of frameworks and tools that no longer work.