Some of the strongest family businesses are built by knowing what to preserve and what needs to change. In this episode of In Good Company, Taylor McAlpine sits down with Brock Waldrop, sales and marketing director at Miller Waldrop Furniture. Brock shares the story of growing up around the family business, building experience outside of it, and eventually returning with new ideas for how the company could continue to evolve.

Their conversation explores what it takes to introduce new technology, systems, and marketing strategies into an established business while earning the trust of longtime employees and the generation that came before. Brock also discusses navigating major changes in the furniture industry, learning from retailers across the country, developing his sales team, and using experimentation and continuous improvement to keep the business moving forward.

Brock also shares how Miller Waldrop stays connected to the communities it serves through local partnerships, donations, volunteer efforts, and a commitment to supporting other organizations across Lubbock, Hobbs, and Ruidoso.

In Good Company is a Local LBK podcast sponsored by Cavender Auto Family, sharing the stories and lessons of the people building businesses, serving their communities, and creating lasting legacies across Lubbock and West Texas. Because when you are in good company, everything moves forward.

• (00:00:00) - Coming soon: Home Depot's Chaos
• (00:00:24) - In Good Company
• (00:01:01) - In Good Company
• (00:01:26) - Miller Waldrop Furniture
• (00:03:44) - George Miller on Miller Logic Furniture
• (00:07:18) - Mattress Warehouse
• (00:08:37) - Lubbock Furniture
• (00:09:55) - Miller Logic Family involvement in the furniture business
• (00:15:36) - What motivated me to become a member of the Performance Group
• (00:18:22) - Furniture Manufacturing: Learning and Growing
• (00:21:14) - Furniture Sales: Uncertainty in the Industry
• (00:23:35) - The Furniture Industry's Transition From Covid
• (00:26:49) - How Sales Director and Marketing Director Get Results
• (00:30:02) - Dunkin' Donuts: Community Engagement
• (00:34:46) - Local perspectives on Rio de Janeiro
• (00:35:50) - Favorite Lubbock restaurant spots
• (00:37:16) - Favorite Lubbock tradition
• (00:41:06) - Miller Waldron Salesperson: Social Media
• (00:41:54) - In Good Company Podcast