When Did You Last Touch Your Brand? Because Your Buyers Have Moved.
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When Did You Last Touch Your Brand? Because Your Buyers Have Moved.
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When did you last touch your brand? Not the website. The actual thing underneath it. Most people did it once, put it out to the world, and carried on. Meanwhile the market moved, the buyers moved, and the brand stayed exactly where it was. This is the tank and the tap. In this episode, I'm breaking down brand vs. performance marketing.
If you've ever had to explain brand to someone staring at a spreadsheet, this one gives you the language. Plus 6 things you can measure brand on right now, to work out whether your tank is filling or draining.
If you want to know if your tank is leaking – Download the Brand Container here
If you want to book a discovery to see how we can work together, hit this link to contact us.
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