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Diana, CEO of Habrá Marketing and creator of the Equastory framework, joins us for a conversation about what it takes for trauma-informed storytelling to become more than an individual practice. It becomes a movement when people begin challenging harmful norms, building new practices together, and treating consent, privacy, and agency as shared responsibilities.

We explore how the stories we share can shape not only audience understanding, but a story owner’s sense of safety long after something is published. We reflect on what it means to tell stories with people, not about them, and why lasting change requires community, accountability, and ongoing practice.

About Diana Farias Heinrich

Diana Farias Heinrich (she/her) is the CEO of Habrá Marketing and a champion of ethical nonprofit storytelling. Through her Equastory™ framework and The Ethical Nonprofit Summit, she actively safeguards equality, respect, and dignity in nonprofit communications while helping organizations raise funds with integrity. She's a certified Advocate for Survivors of Domestic Violence and for DEI in the Workplace. Diana's proud to be a mom and wife and has supported women in Ghana in starting a sustainable clean water business.

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Register for the Ethical Nonprofit Summit at ethicalnonprofitsummit.com, and use the code MARIABRYAN15 to save $15 on your ticket.

About Host Maria Bryan

Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.

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What if storytelling returned back toward its oldest purpose: connection?

In this episode, I’m joined by Michael Kass, founder of Story & Spirit, to imagine what it would look like to flip the way we tell nonprofit stories, not as content, not as a tool, not as a mechanism, but as something living. Something that restores connection, belonging, and shared humanity.

And to do that, we must first explore the historical roots of nonprofit storytelling and how many of our inherited fundraising practices were shaped by systems of inequality. Together, we unpack how traditional deficit-based narratives can unintentionally strip agency from communities and reinforce an “us and them” dynamic.

We discuss anchoring asset framing as a practical shift, the difference between cultivating saviorism and cultivating connection, and the rise of artificial intelligence in storytelling and the opportunity it presents to return to something more relational and embodied.

If you have ever felt tension between urgency and integrity in your work, this conversation invites you to widen the frame and imagine storytelling that restores wholeness rather than extracting from it.

About Michael Kass

Michael Kass is the Founder of Story & Spirit where he specializes in facilitation and convening design that fosters transformation through bridging human connection and spiritual practice. Over the past 15 years, he has facilitated convenings and trainings for clients ranging from grassroots nonprofits to Fortune 100 companies, weaving together strategic frameworks with practices that honor the whole human and complex systems. Michael serves on the Advisory Council of the International Dignified Storytelling Project, facilitates breathwork and meditation on InsightTimer, and probably likes chocolate more than you do.

Connect with Michael Kass

Mini Nonprofit Storytelling Mini-Course | Nonprofit Storytelling:

Fundraising & Beyond Course | Ethical Storytelling Resources

About Host Maria Bryan

Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.

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Content warning: This episode includes discussion of trauma, systemic harm, and experiences of marginalization, shared with care and intention.

This conversation begins with a truth many of us feel but don’t always name, that while trauma-informed storytelling often centers pain and loss, there is another force that has sustained communities for generations: joy.

In today’s episode of When Bearing Witness, we sit down with the Founder of 4 Da Hood, Frank Velásquez Jr., to explore joy not as an escape from hard work, but as a form of resistance and a pathway back to our full humanity. Frank reflects on what it has meant to reclaim joy personally – as a leader, storyteller, and entrepreneur – and how collective joy shows up in spaces where people of color gather together.

This conversation examines how joy lives alongside grief, how laughter can coexist with difficult conversations, and how choosing to lead with aspiration rather than deficit can fundamentally shift the way stories are told and received. From nonprofit storytelling to leadership culture, this episode invites us to imagine what becomes possible when joy is not an afterthought, but a deliberate, liberatory practice.

About Frank Velásquez Jr.

Storyteller Extraordinaire, Social Justice Warrior and Architect of Relations, Frank Velásquez Jr., relentlessly pursues racial and gender equity, while creatively connecting our stories, preserving the unique flavor of each one like in a yummy bowl of gumbo. As Founder of 4 Da Hood and the mastermind behind the Ascending Leaders in Color leadership program, he’s forging paths for peeps of color to lead with more authenticity, courage, and joy! Because for Frank, advancing equity isn’t just a job – it’s a movement towards building generational wealth for communities of color to thrive! And he's doing it one connection, one story, one courageous conversation at a time.

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4DaHood Website | LinkedIn

About Host Maria Bryan

Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.

Connect with Maria

Speaking & Training | LinkedIn | Email