How Ethical Storytelling Becomes a Movement With Diana Farias Heinrich
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Diana, CEO of Habrá Marketing and creator of the Equastory framework, joins us for a conversation about what it takes for trauma-informed storytelling to become more than an individual practice. It becomes a movement when people begin challenging harmful norms, building new practices together, and treating consent, privacy, and agency as shared responsibilities.
We explore how the stories we share can shape not only audience understanding, but a story owner’s sense of safety long after something is published. We reflect on what it means to tell stories with people, not about them, and why lasting change requires community, accountability, and ongoing practice.
About Diana Farias Heinrich
Diana Farias Heinrich (she/her) is the CEO of Habrá Marketing and a champion of ethical nonprofit storytelling. Through her Equastory™ framework and The Ethical Nonprofit Summit, she actively safeguards equality, respect, and dignity in nonprofit communications while helping organizations raise funds with integrity. She's a certified Advocate for Survivors of Domestic Violence and for DEI in the Workplace. Diana's proud to be a mom and wife and has supported women in Ghana in starting a sustainable clean water business.
Get Your Ethical Nonprofit Tix!
Register for the Ethical Nonprofit Summit at ethicalnonprofitsummit.com, and use the code MARIABRYAN15 to save $15 on your ticket.
About Host Maria Bryan
Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.
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