Joe Angel — Executive Vice President of Industry Outreach for PMMI (The Association for Packaging and Processing Technologies), founder of Packaging World magazine, and a true legend in the packaging industry — joins Ed Marsh to unpack the full arc of B2B media, from bingo cards to AI.

Ed and Joe cover:

• Why PR and traditional media are becoming relevant again as SEO and organic search decline
• The early days of launching Packaging World in 1993–94, and how print media measured leads before the internet
• How the 2009 recession (not digital disruption) forced Summit Media to rethink its business — and led to the birth of digital lead-gen tools like landing pages
• Why PMMI ultimately acquired Summit Media Group in 2014, and what "always-on" content means for trade shows@james
• How manufacturers misuse (or underuse) verified audience data — and what smart companies do differently
• Blending print, digital, and events: the "Game Plan" personalized show-floor guide as a case study in integration
• Whether AI can replace editors — and the real risk Joe sees: losing decades of tacit engineering knowledge as experienced workers retire
• Why in-person relationships and trade shows still matter, even in an AI-driven world
• Joe's advice for treating marketing as an investment, not an expense

Whether you're in packaging, industrial manufacturing, or B2B marketing more broadly, this conversation is a masterclass in how media strategy has evolved — and where it's headed next.

Reach out to Joe directly via PMMI, or stop by the PMMI booth at the next PACK EXPO show.

• Joe's LinkedIn: https://www.linkedin.com/in/joeangel/

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