What happens when you hit your financial goals… and still feel like something is missing?

In this episode, Bryan sits down with entrepreneur Landen Goodnight, who built a million-dollar insurance business from the ground up after starting with nothing—living in a low-income apartment, newly married, with a baby on the way and no money for diapers .

Landen shares the real story behind his success, from grinding through the early years to leading a team of 40+ agents and creating a business that generates income without requiring his constant presence. But what makes this conversation powerful isn’t just the growth, it’s the shift. After achieving financial success, Landen found himself asking a deeper question: Now what?

They dive into leadership, hiring the right people, building systems that scale, and the importance of aligning your business with your purpose. Landen also opens up about faith, identity, and why chasing money alone will eventually leave you stuck.

If you’re a high performer, entrepreneur, or someone thinking about starting over, this episode will challenge how you define success, and what it actually takes to build a life you don’t want to escape from.

Chapters

00:00 – From Broke to Business Owner

02:00 – Early Entrepreneurship & Challenges

05:00 – Hiring, Leadership & Building a Team

09:00 – Vision vs Execution: Finding the Right People

13:00 – Faith, Identity & Showing Up Authentically

16:00 – The Hidden Opportunity in “Boring” Industries

19:00 – Advice for Starting Over

22:00 – Building a Business That Runs Without You

25:00 – When Money Isn’t Enough

28:00 – Finding Purpose Beyond Success

31:00 – The Reality of Entrepreneurship & Relationships

33:00 – Final Thoughts & How to Connect

28:30 – Keeping Detroit’s top talent from leaving the market

Connect with Landen Goodnight

• Website: http://www.landengoodnight.com
• Link for Kolbe Test www.kolbe.com

Connect with Bryan:

Check out the website: www.whatsnextpodcast.com
Connect with Bryan on Instagram: @bryanfinnerty22
Connect with Bryan on LinkedIn: @bryanfinnerty

PS- Do you love this podcast? We would appreciate it if you could leave a rating and review for the show. This will continue to help us support athletes as they transition to what's next.

Don't forget to FOLLOW the podcast so you don't miss a single episode.

After years inside the traditional U.S. soccer system, Alex Lubyansky set out to build something radically different.

In this episode, Bryan sits down with Alex, founder of Detroit Metro FC, to discuss his mission to create a new pathway for soccer players outside the pay-to-play system. From launching a club with no fees for players to creating the Merit Cup, a competition offering $10,000 with zero barriers to entry, Alex is challenging the way youth sports development works in America.

They dive into the structural differences between U.S. and European soccer, why incentives in youth sports are often misaligned, and how merit-based systems can uncover hidden talent. Alex also shares lessons from his journey as an entrepreneur, attorney, and sporting director, explaining how competition, accountability, and authentic leadership can transform both sports organizations and businesses.

Whether you’re an athlete, entrepreneur, or leader looking to rethink traditional systems, this conversation highlights the power of creating a third door when the existing paths don’t make sense.

Chapters

00:00 – Introducing Alex Lubyansky and Detroit Metro FC

01:45 – The vision behind a completely free soccer pathway

03:30 – Where Detroit Metro FC fits in the U.S. soccer pyramid

04:45 – The idea behind the $10,000 Merit Cup

07:00 – Why the U.S. soccer system struggles globally

08:45 – The financial reality of youth soccer and pay-to-play

11:30 – Why most soccer investments don’t make financial sense

13:30 – The European soccer model vs the U.S. system

16:00 – Building a sustainable club and developing real talent

18:30 – Creating a real fan experience at Detroit Metro games

21:00 – The philosophy behind open tryouts and merit selection

23:30 – Developing accountable athletes and leaders

26:00 – Why honesty matters in player development

28:30 – Keeping Detroit’s top talent from leaving the market

30:30 – What Detroit businesses can do to support the mission

32:00 – Entrepreneurship, risk, and building bold ideas

34:00 – Final thoughts and where to find Alex

Connect with Alex Lubyansky

• LinkedIn: https://www.linkedin.com/in/alexlubyansky/
• Website: http://acquisitionstars.com
• Pro Soccer Team: https://detroitmetrofc.com/

Connect with Bryan

• Check out the website www.whatsnextpodcast.com
• Connect with Bryan on Instagram @bryanfinnerty22
• Connect with Bryan on LinkedIn @bryanfinnerty

PS- Do you love this podcast? We would appreciate it if you could leave a rating and review for the show. This will continue to help us support athletes as they transition to what's next.

Don't forget to FOLLOW the podcast so you don't miss a single episode.

Connect with Bryan:

Check out the website: www.whatsnextpodcast.com
Connect with Bryan on Instagram: @bryanfinnerty22
Connect with Bryan on LinkedIn: @bryanfinnerty

PS- Do you love this podcast? We would appreciate it if you could leave a rating and review for the show. This will continue to help us support athletes as they transition to what's next.

Don't forget to FOLLOW the podcast so you don't miss a single episode.

If you’re a high-performing leader wondering why your team of A-players still isn’t winning, this episode is your wake-up call. Bryan sits down with Katrina Ghazarian, a former athlete turned HR powerhouse, to unpack why company culture often crumbles under pressure—and how to fix it before your best people walk out the door.

From simplifying culture audits to setting goals that can actually pass a stress test, Katrina shares sharp insights on leadership habits, vision clarity, and real-time feedback. She also opens up about how becoming a mom sparked her leap into entrepreneurship—and how taking control of her schedule turned into an eight-year consulting partnership.

Whether you're a corporate executive, founder, or transitioning athlete trying to lead at the next level, this conversation is packed with clarity, challenge, and practical ways to build trust, drive results, and stop playing small.

Chapters
00:00 – Cold opens & 75-degree weather gap
01:30 – Meet Katrina: Founder, athlete, culture fixer
03:00 – Culture isn’t a mystery—look at exec behavior
07:30 – Why your goals fail the pressure test
13:00 – The real reason Katrina became an entrepreneur
17:00 – Freedom > money: the power of choosing your time
21:00 – What separates ready clients from the rest
23:00 – Visionaries vs. resistant teams: what’s really going on
28:00 – Your ideas are valid—just ship them
30:30 – Want trust? Go talk to your people
34:00 – Building equity starts with teaching the business
39:00 – The truth is feedback in real time
43:30 – Final thoughts + where to find Katrina
38:10 – Like, Subscribe & Share What’s Next!

Connect with Katrina:
LinkedIn: https://www.linkedin.com/in/katrina-ghazarian/
Website: https://gamedayhr.com/
Facebook: https://www.facebook.com/Gamedayhr/

Connect with Bryan:

Check out the website: www.whatsnextpodcast.com
Connect with Bryan on Instagram: @bryanfinnerty22
Connect with Bryan on LinkedIn: @bryanfinnerty

PS- Do you love this podcast? We would appreciate it if you could leave a rating and review for the show. This will continue to help us support athletes as they transition to what's next.

Don't forget to FOLLOW the podcast so you don't miss a single episode.