# SB 54, SB 343 & the Reality of "Recyclable" Packaging

California's packaging regulations are creating new challenges for CPG brands, especially when it comes to recyclability claims, EPR compliance, and packaging portfolio decisions.

In this discussion, Strategic Packaging Partners' Jessie Schwartz is joined by Eric Abraham to break down what companies need to know about California SB 54, SB 343, and the growing scrutiny around "recyclable" packaging claims.

Whether you're responsible for packaging, sustainability, regulatory compliance, or product development, this conversation will help you better understand the risks, requirements, and practical considerations shaping packaging decisions today.

Show Agenda

✅ What California SB 54 actually requires
✅ How SB 343 changes the rules around chasing arrows and recyclability claims
✅ Why "technically recyclable" may still create compliance risk
✅ Packaging formats most exposed to future compliance challenges
✅ Timeline realities: what's happening now versus what's coming next
✅ How brands are quietly adjusting packaging portfolios behind the scenes

About Strategic Packaging Partners

Strategic Packaging Partners helps CPG companies solve complex packaging challenges through packaging engineering, EPR consulting, sustainability strategy, commercialization support, and packaging optimization.

Learn more:
https://strategicpackagingpartners.com

Connect with Jessie Schwartz:
https://www.linkedin.com/in/jessie-schwartz-62094416/

Connect with Eric Abraham:
https://www.linkedin.com/in/ericdanielabraham/

#PackagingEngineering #EPR #SB54 #SB343 #Sustainability #CPG #Packaging #PackagingDesign #CircularEconomy #Recyclability #FoodPackaging #ConsumerPackagedGoods

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Connect with us: www.StrategicPackagingPartners.com
Jessie Schwartz - jessie@stratpackpartners.com