What's Driving Zalando's Sports Success? Take a look through a Senior Buyer's eyes
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What's Driving Zalando's Sports Success? Take a look through a Senior Buyer's eyes
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Giannina Rengifo, Senior Buyer in Zalando’s Sports category, joins Janine Matos to explore how passion, data, and new AI technology are coming together in one of fashion’s fastest-growing areas.
Giannina shares how the sports category has evolved - from huge growth and new customer acquisition to high profile events like the Berlin Marathon and major partnerships in football.
She explains what it takes to manage Zalando’s diverse portfolio of sports, and how deep product knowledge is built through data, brand collaboration, and constant learning.
The conversation also highlights how the company is continuously evolving the online sports shopping experience with better filtering and the development off remarkable AI tools.
Giannina’s “Pieces of Me” reflect her journey and mindset along with one key career belief: play to win, dare to fail.
To find out more about career’s like Giannina's, visit jobs.zalando.de