They liked the whole thing right up until the number. Then came "I can't afford it," and the first instinct is to apologize for the price and start cutting. Don't. That sentence usually means one of two things, and there are two questions that tell you which one you're dealing with. Today: those two questions, five ways to save the deal without giving up your profit, and how to walk away clean when it really is a no. Plus the Idea Slam mailbag on following up after a prospect goes quiet, and the fight between Meta and Amazon over who owns the recommendation.

Businessing is the daily live show where small business owners figure out what to do next. Hosted by Pat Miller, founder of the Small Business Owners Community: owners only, nobody pitching, $9 a month.

In this episode:

00:00 - Open and what's on the show today

01:55 - Big Story - they just told you they can't afford it

02:46 - What "I can't afford it" actually means

03:27 - The two questions that tell you which problem you have

05:41 - Five ways to save the deal without cutting your price

09:28 - When to walk away from a client who can't pay

10:58 - Idea Slam - how many follow-ups before you look desperate

16:03 - AI story - Meta's Muse agent and Amazon blocking it

23:31 - Vegas, new members, and what's on this week in the SBOC

Resources mentioned:

Grab an Idea Slam spot: https://event.smallbusinesscommunity.com/idea-slam-pat-miller

🎙️ Watch on YouTube: https://www.youtube.com/@BusinessingShow?sub_confirmation=1

🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/businessing-with-pat-miller/id1870663109

🌐 Listen anywhere: https://businessing.captivate.fm/listen

📬 Fridays Off Newsletter: https://fridaysoffnewsletter.com

👥 Small Business Owners Community: https://smallbusinesscommunity.com

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#SmallBusiness #Entrepreneurship #PatMiller #Sales #SalesObjections #Pricing