What to Look for When Hiring a Blogger
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What to Look for When Hiring a Blogger
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How do you find a blogger who won't accidentally tank your SEO?
Hiring a blogger might not directly involve SEO, but the wrong hire can quietly undo months of progress. Hiring the right blogger comes down to three checks: originality, topic strategy, and how they use AI, each one protecting the SEO progress you've already built.
- Original content versus duplicated or recycled blogs
- Keyword cannibalization from topic-only blogging
- Right and wrong ways a blogger should use AI
- Setting the strategy yourself before you hire
Timestamps
[0:00] Introduction
[2:08] Why hiring a blogger matters for SEO
[2:45] The problem with duplicate blog content
[3:30] How bloggers reuse content across clients
[4:33] Choosing blog topics instead of keywords
[5:00] Avoiding keyword cannibalization
[5:50] Using AI the right way as a blogger
[6:20] Red flags in blogger AI use
[7:25] Why the blogger isn't responsible for strategy
[7:45] Your job before you hire
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https://www.meredithshusband.com/podcast