What next for golf’s battle between tradition and disruption?
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What next for golf’s battle between tradition and disruption?
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In episode two of the Sport, Structured podcast, host James Cooper is joined by Leonard Curtis director Alex Cadwallader, sports finance expert Prof Rob Wilson and Sky Sports Golf analyst Simon Holmes to discuss the findings of the first Leonard Curtis Golf Finance Report.
The conversation examines the future for the professional game following the decision by the Saudi sovereign wealth fund PIF to end its funding for LIV Golf at the end of the 2026 season.
The episode considers the potential impact of the latest developments on player earnings, the PGA Tour’s financial dominance, and the wider golf ecosystem, from fans and sponsors to women’s golf.
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Read our sports finance reports:
https://www.leonardcurtis.co.uk/business-of-sport
Follow us on Instagram:
https://www.instagram.com/lcbusinessofsport/
Follow Alex Cadwallader on LinkedIn:
https://linkedin.com/in/alex-cadwallader-84952228
Follow Prof Rob Wilson on LinkedIn:
https://linkedin.com/in/prof-rob-wilson-a8501428
Follow James Cooper on LinkedIn:
https://linkedin.com/in/jamescooper207
Follow Simon Holmes on LinkedIn:
https://linkedin.com/in/simonholmes1
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Filmed at University Campus of Football Business’ Manchester Podcast Studio
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Thank you to our UCFB student production team:
Rowan MacLellan, Editor
Calum Spiller, Autocue
Evie Malcom, Production assistant
Ella Mazurke, Camera and lighting
Louis Jones, Audio
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Disclaimer:
The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at rob.venables@leonardcurtis.co.uk and we will endeavour to correct the record promptly.