In this episode of Answer Engines: How Brands Build the AI Advantage by Advantage Labs, we discover the real business value of AI. Learn how AI boosts ROI, saves time, and scales workflows for small businesses and beginners.
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About the Show

Answer Engines: How Brands Build the AI Advantage is a podcast by Advantage Labs exploring how brands earn visibility, trust, and recommendations in the age of AI-driven search. Through conversations with business leaders, founders, and technologists, the show examines how artificial intelligence is reshaping discovery, authority, and decision-making across systems like ChatGPT, Google’s AI-powered search experiences, and other emerging answer engines.

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Host:
Sheridan Wendt
Visionary technology leader with 15+ years of experience driving transformative change, delivering $4B+ in global infrastructure projects, and leading AI implementations that improve efficiency and revenue across Fortune 500 organizations.

Guest:

Jonathan Foster
Cyber Security Engineer & Analyst with extensive experience in network systems and electronics. Jonathan has worked with KBR, Inc., VT Group, Serco, and the US Navy, specializing in system installations, technical support, and military-grade network security. His background includes managing shipboard systems, ensuring compliance with strict security standards, and training personnel on system maintenance and troubleshooting.

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Chapter Markers:
00:00 - Introduction
00:38 - Meet Jon and Set the Stage
01:32 - AI Hype vs. Reality
02:49 - Choosing AI Based on Problems
03:56 - Where AI Can Save Time
04:54 - Example: Real Estate Listing Automation
06:04 - Time as ROI
07:00 - Scalability and Microscaling
09:24 - Food Truck AI Use Case
11:19 - Customer Engagement Possibilities
13:01 - Improving Customer Experience with AI
16:34 - Understanding LLMs and Vector Databases
18:01 - Avoiding AI Overhype
19:55 - How to Measure AI ROI
22:45 - Your AI Challenge & Episode Wrap-Up
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Learn more about Advantage Labs:

https://advantagelabs.ai

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Watch on YouTube:
https://www.youtube.com/@AdvantageLabsAI
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Listen on more platforms:
https://podcast.AdvantageLabs.ai
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