What is Social Selling?

What does Social Selling actually mean, and how is it different from content marketing, cold outreach and simply posting on LinkedIn?

In this episode of Social Selling That Works, Dean Seddon breaks down what Social Selling is, what it isn’t, and why so many people misunderstand the term.

Social Selling is not simply creating content on LinkedIn, and it is not sending high volumes of automated sales messages. Instead, Dean explains Social Selling as a more human, relational and familiarity-first way of selling, using natural human interaction and social media to create an exchange of value where both sides are better off.

You’ll discover the four core elements Dean associates with Social Selling: content, human interaction and relationships, personal branding, and conversations through outreach.

Dean also explains why Social Selling extends beyond LinkedIn. While LinkedIn helped popularise the term, Social Selling is an approach to selling rather than something restricted to a single platform.

If you want to understand how Social Selling works on LinkedIn, how it differs from content marketing and cold outreach, and why familiarity matters when building relationships with potential clients, this episode gives you a clear definition.

Social Selling That Works is hosted by Dean Seddon, CEO of MAVERRIK and LinkedIn and Social Selling Expert, and explores practical approaches to using LinkedIn and Social Selling to that work in the real world of business.