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I know predictable recurring revenue sounds awesome, and a membership community is usually the first idea that comes to mind… But if you’re not familiar with community strategy and design, you can easily spend months (or years!) building the wrong type of community for your business — and then wondering what you’re doing wrong when results don’t follow.

Or maybe you’ve past that and now feeling stuck trying to find new members, struggling with engagement, or endlessly planning without launching.

In this episode of Dear Bri, we kick off Season 3 with a powerful framework that will completely change how you think about community building.

I’m sharing a simple (but game-changing) matrix I spent the past decade refining. It is designed to help you identify the right type of community for your business because most communities don’t fail from lack of effort… they fail from misalignment.

You’ll learn why copying someone else’s community model is a fast track to frustration, the key difference between an audience and a community, and the biggest mistake people make when trying to balance education and connection inside a community.

If you’re thinking about launching a paid community in 2026, or fixing one that isn’t working, this episode is your starting point. Do not skip it.

⏳ Timestamps

00:00:00 | Introduction to season 3: Community strategy

00:02:19 | The fastest way to build the WRONG community

00:04:17 | Your community vs. your audience

00:05:23 | The community strategy matrix [Framework]

00:07:42 | Imagine your ideal community member

00:08:50 | The one myth I’ll bust right now

00:11:03 | Full recap

📌 Resources Mentioned

4 Types of Community - The Masterclass: https://preview.mailerlite.io/forms/775267/185716772091987335/share

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Bri Leever

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