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What are enterprise peer reviews, and why do they matter?

What are enterprise peer reviews, and why do they matter?

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 In this first episode, Destrier's Simon Jones takes a look at what enterprise peer reviews are, and why they matter - and shares some proof points as to why enterprise reviews really are “a thing”. The story so far: Consumer reviews sites - like Yelp, Trip Advisor and Google - have been established for a while, but on the b2b side, there’s been a slower start. That’s changing fast. Sites like G2, TrustRadius and Gartner Peer Insights are exerting more and more influence in the process of helping business buyers to make better, more informed decisions about their corporate technology purchases. This is the definitive guide to enterprise peer reviews. Destrier has deep experience in enabling technology vendors to lead their categories on review sites.

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