What UnBoxed Actually Told Brands
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What UnBoxed Actually Told Brands
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Ryan was in the room at Amazon UnBoxed 2026 in San Francisco. Daniel and Maya recap what actually matters: the Ads Agent merging the DSP and Ads Console under one AI layer, Full-Funnel Campaigns trading control for Amazon-reported results (67 percent higher long-term ROAS, 29 percent lower new-to-brand cost), DVA+ folding three buys into one, Branded Conversations turning brand content into training input for Alexa's recommendations, and Sponsored Review Requests making reviews a managed input. The theme: Ep 1 was Amazon taxing the transaction - UnBoxed is Amazon taking the steering wheel on the ad spend itself. Plus the Q4 playbook for brands. Keywords: Amazon UnBoxed, Amazon Ads, DVA+, Full-Funnel Campaigns, Branded Conversations, retail media, Amazon Seller Central, FBA, AWS, DSP, AMC. Written by Ryan Craver. Presented by AI voices Daniel and Maya.