What's actually stopping you from scaling? According to Brad Sugars — founder of ActionCoach and one of the world's most recognized business coaches — your goals just aren't big enough. In this episode of What Really Works, Dr. Michelle Rozen sits down with Brad to unpack why most founders stay stuck as operators (not owners), why comfort is the enemy of growth, and what it actually takes to scale from $1M to $10M to $100M.

Brad shares his formula for success, the difference between negative and positive goal setting, and reframes the most important question entrepreneurs ask: not "how do I scale?" — but "who do I need to become?"

In this episode:

• Why most business owners are operators in disguise — and the cost of that confusion

• The "wimpy goals" trap: what playing small really costs you

• Brad's $1M → $10M → $100M scaling framework

• Negative vs. positive goal setting (most founders pick the wrong one)

• The identity shift: from "how do I scale?" to "who do I need to become?"

• How to build a business that runs without you

Quick answers:

Who is Brad Sugars? — Founder of ActionCoach, the world's largest business coaching firm, and the author of 17+ books on entrepreneurship and scaling.

What is ActionCoach? — A global business coaching brand operating in 80+ countries, focused on helping founders scale their companies.

What's the difference between a business owner and an operator? — An operator runs the business day-to-day. An owner builds a business that runs without them.

Subscribe to What Really Works with Dr. Michelle Rozen wherever you listen. Learn more at drmichellerozen.com.

#bradsugars #actioncoach #businesscoaching #scaling #entrepreneurship #leadership #drmichellerozen #whatreallyworks

Authentic leadership is the most overused phrase in management — and according to Dr. Michelle Rozen, it's also one of the most misunderstood. In this solo episode of What Really Works, Dr. Rozen — keynote speaker, behavioral scientist, and author of The 6% Club — argues that "just be yourself" is bad leadership advice. Real leadership isn't about authenticity. It's about consistency: showing up the same way, every day, for the people who depend on you.

Using Michael Scott from The Office as a reality check, Michelle breaks down why "authentic" leaders often confuse their team, why being unfiltered isn't the same as being honest, and what to do instead. You'll also learn the Law of Specification and the Zero to 10 Rule — two simple tools Dr. Rozen uses with executives to stop spinning wheels and start moving the needle.

In this episode:

• Why "be authentic" is the worst leadership advice you've ever been given

• The difference between consistency and rigidity

• What Michael Scott teaches us about misread authenticity

• The 6% Club: why only 6% of people follow through on what they say

• The Law of Specification: turning vague goals into action

• The Zero to 10 Rule: a 30-second self-check that ends procrastination

Quick answers:

What is authentic leadership, really? — It's a buzzword that confuses behavior for character. What employees actually want is consistency: knowing what to expect from you.

What is The 6% Club? — Dr. Michelle Rozen's research-based framework: only 6% of people who set a goal actually follow through. The book teaches the habits the other 94% are missing.

Who is Dr. Michelle Rozen? — A behavioral scientist, keynote speaker, and one of America's top experts on change and decision-making. Featured on NBC's TODAY Show and Fox News.

Subscribe to What Really Works wherever you listen, and learn more about Dr. Rozen at drmichellerozen.com.

#leadership #authenticleadership #changemanagement #decisionmaking #drmichellerozen #the6percentclub #keynote #behavioralscience